Ruhr-Universität Bochum

Sales & Marketing Department
Universitätsstraße 150
44801 Bochum

Telefon: +49 (02 34) 32 - 26596 Telefax: +49 (02 34) 32 - 14272 E-Mail: smd(at)rub.de

Der BdVM ist strategischer Partner des Sales & Marketing Departments.

Vertriebsmanagement

Sales Management

The research area of Sales Management encompasses all systems and decisions that are necessary to make products and services available to the consumer. The activities include the analysis of the sales setting, the determination of goals and procedures as well as the examination of the achievement of objectives.

One of the research areas of the Sales & Marketing Department is sales management. The major objective of the sales management is to make products and services available to the consumer. The implementation of the sales strategy and an efficient arrangement of the sales process are crucial for success. In addition to fostering sales, long-term costumer management faces increased attention both in practice as in research, where the relationships to associate partners and especially to costumers are carefully cultivated.

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