Together with Annika Wambsganss (UTS Sydney/TU Berlin), Dr. Nathalie Sick (UTS Sydney) and Prof. Dr. Soren Salomo (TU Berlin), Prof. Dr. Stefanie Bröring has published a new publication on technology strategies in converging technology systems in the Journal of Product Innovation Management (JPIM).

Converging technology systems represent a highly complex case in which not only various specialized components from distant technology systems are integrated, but also a novel system architecture emerges. This has tremendous implications for firms maneuvering these highly turbulent settings, which involve a novel inter-industry architectural design that implicates coevolution of components to ensure interoperability with the overall converging technology system.

This also triggers some fascinating research questions: How broad (systemic) vs. focused do firms enter – does “just one component” suffice to gain a sustained position in an emerging technology system? How much design knowledge does a firm that seeks to enter a converging technology system have to build?

The study is freely available here.