Dr. Vivian Peuker Steinhäuser
Post-Doc, Scientific assistant
Field(s) of competence:
Office hours:
By arrangement
Office Hours
By arrangement
Curriculum Vitae
2019-2022
Digital Marketing, Strategic retail planning & sales professor for undergraduate students, dato Institut INFNET, Rio de Janeiro
2017-2022
Strategic marketing planning & sales professor for undergraduate students, IAG Business School, Rio de Janeiro
2017-2021
PhD in International Business, IAG Business School, Rio de Janeiro/Technische Universität Dortmund
2015-2016
Master in Science, International Business, IAG Business School, Rio de Janeiro
2014-2015
Marketing Sales Manager, FLORA (Grupo JBS Friboi), São Paulo
2010-2013
Marketing Group Manager, L’OREAL BRASIL, Rio de Janeiro
2009-2010
Marketing Manager, Niely Cosmetics, Rio de Janeiro
2003
Executive MBA in Marketing, IAG Business School, Rio de Janeiro
2000-2009
Product Manager and Trade Marketing Manager, WELLA / PROCTER & GAMBLE
1993-1998
Bachelor in Product Design, PUC Rio de Janeiro
Research focus
International Entrepreneurship
Entrepreneurship Education
Startup-process creation
Publications
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2020
Steinhäuser, Vivian Peuker Sardon, Fábio de Oliveira Paula, and Teresia Diana Lewe van Aduard de Macedo-Soares. "Internationalization of SMEs: a systematic review of 20 years of research." Journal of International Entrepreneurship 19.2 (2021): 164-195.
2019
Aguiar, A. C. W. C., & Steinhäuser, V. (2019). Branded Content-Strategic Marketing Tool and its Impact on Consumer Branded Content-Ferramenta Estratégica de Marketing e seuImpacto no Consumidor. Braz. J. Mark. Res. Opin. Media, 12, 138-154.
2019
Steinhauser, V. P., & da Rocha, A. (2019). Bureau de Eventos: internationalization of an emerging country event planning company. The CASE Journal.
Memberships & Awards
Best Paper Award - Internationalization of SMEs: a systematic review of 20 years of research, Academy of International Business (AIB) - AIB Lat Conference Cochabamba, Bolivia (2019)